VCA: The Power of More+

THE SITUATION:

Video Corporation of America is a leading premium systems integrator of end–to–end communications systems. Unfortunately, their online presence and brand identity had not kept pace with their outstanding growth and success.

THE SOLUTION:

VCA received a comprehensive brand repositioning through our Brand Leadership Solution™ and a new website that is representative of the company’s true capabilities and resources. The unique brand line – “The Power of More+” – provides a concise summation of their value and benefits to customers.

THE RESULTS:

The VCA integrated brand and online program has resulted in a leadership position that complements the efforts of the sales force and provides a customer experience that is intended to turn prospects into clients.