University Mortgage: A Higher Degree of Service

THE SITUATION:

With a growing universe of customers, both online and offline, University Mortgage needed a brand and a plan to help them compete at the highest level.

THE SOLUTION:

A reset of the University Mortgage brand — from logo, to online, to a more distinctive and relevant personality.

Our Brand Leadership Solution™ led to a dynamic new look by way of a fresh brand identity, the distinctive “Higher Degree of Service” brand promise, a “wide and deep” website, and an exclusive service delivery system called “Mortgage Cum Laude.”

THE RESULTS:

Online and off, University Mortgage can now compete on a par with the big players in the home loan arena. The growing staff has one unified message to streamline their communications with clients, and prospective homeowners can easily discover why University Mortgage is their best choice for a home mortgage.