Expert Mechanical Systems: Relax. We’re Expert.

THE SITUATION:

An HVAC company with lots of great services and people, Expert Mechanical Systems needed a well–defined brand personality and an equally strong message to make them stand out from the competition and combat the general customer perception that the industry had become commoditized.

THE RESPONSE:

Use a personal, reassuring message and iconic visual concept to create understanding and confidence in prospective customers.

The Expert reputation as a “white knight” and problem solver was translated into an emotional advantage with customers in keeping with the results of their services.

The “Relax. We’re Expert.” brand line was created and graphically depicted by a metaphorical image: the recliner chair.

THE RESULT:

Expert Mechanical Systems was able to create a brand “space” separating themselves from competitors. Their simple, yet powerful and authentic, imagery has given customers greater understanding for the benefits of a relationship with Expert.

The synergy among media has led to greater brand awareness, recall and most importantly, preference.