ArcherPoint^®: Solutions that move you

THE SITUATION:

The ArcherPoint^® LLC story is not an uncommon one: a highly regarded and thoroughly capable provider of business software and services in search of a brand identity to more effectively communicate its benefits and advantages.

THE SOLUTION:

Talk directly to customer goals and “take to the skies.” Delia Associates created the unique brand position, “Solutions That Move You,” to move ArcherPoint beyond the functional benefits trumpeted by its competitors and position the brand as one that is a business expert first and solutions expert second. The “move” referred to that place where the customer wanted to go, wherever that may be (more efficiency, increased collaboration, improved sales, etc.). To complement this in a unique and compelling fashion, a background of blue sky and clouds covers the archerpoint.com website as well as printed materials. A metaphorical reminder of the ever–evolving business landscape.

THE RESULTS:

ArcherPoint now has a unique marketplace position with prospects and customers, and distinguishes itself from the competition through a clearly defined “different/better” brand personality. The messaging and images firmly establish the ArcherPoint difference as a true partner in the business success of their clients.